The Sadeiq Blog
Algorithms, AI, & creator growth
Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.
Why saves and sends matter more than likes in 2026
Likes are the vanity metric the algorithm cares about least. Saves and sends are what actually push your content to new people in 2026. Here is why — and exactly how to make content people save and forward.
Your reels get views but no followers — here is the actual reason
Tons of views, flat follower count. It is the most common modern creator complaint, and it is not bad luck — it is a structural gap between reach and conversion. Here is what is really happening and how to fix it.
TikTok SEO in 2026: search is the new For You page
A growing share of TikTok discovery now starts in the search bar, not the feed. Here is how to make your videos findable — keywords in speech, on-screen text, captions — without making them robotic.
How the TikTok algorithm works in 2026 (creator guide)
TikTok’s For You feed is the most follower-agnostic algorithm in social — a new account can outperform a big one on a single video. Here is what actually drives the FYP in 2026 and how to design for it.
The Instagram Algorithm in 2026 — what actually drives reach
Reels, Feed, Stories, Explore — each surface ranks content differently in 2026. Here's the signal hierarchy that determines whether your post gets distributed, and the levers that creators can actually pull.