The Sadeiq Blog
Algorithms, AI, & creator growth
Field notes on what's actually working on Instagram, TikTok, and beyond — written by the team building the AI social OS.
How to price yourself as a content creator in MENA (without guessing)
Underpricing is the quiet killer of creator income in the Arab world. Most creators pull a number from the air and hope. Here is how to price brand deals, UGC and services in MENA based on value and deliverables — not vibes.
Instagram Broadcast Channels: the retention tool most creators ignore
Reels win you strangers; Broadcast Channels keep the followers you already earned. They are a one-to-many DM thread your most loyal audience opts into — and in MENA, where the relationship closes in the inbox, that is gold. Here is how to run one.
Faceless content: how to grow without ever showing your face
You do not need to be on camera to build a following. Faceless accounts are some of the fastest-growing in 2026 — especially across MENA, where privacy matters. Here is how the format actually works and which niches it wins in.
How MENA creators actually land brand deals in 2026
Brand deals in the Arab market do not start with a media kit — they start with proof of audience trust. Here is the realistic path from your first barter collab to a paid retainer, and the mistakes that quietly disqualify you.
The North-Star metric — why chasing the wrong number slows your growth
Followers, likes, views — most creators optimize the number that is easiest to see, not the one that matters. Pick one North-Star metric and every content decision afterwards gets simpler.